Kayo's project
Brasa Cargas
A freight marketplace that closes deals on WhatsApp. Shippers post a load and talk straight to the driver.
- TypeKayo's project
- FieldFreight marketplace
- WhereSoutheast Brazil
- Websitebrasa-cargas.com.br (opens in a new tab)
01The challenge
Loads posted in crowded WhatsApp groups get lost in the noise. The site had to win over two different people: the shipper with a load to post and the driver looking for one.
02What was built
- Two paths on the first screen: “I have a load” and “I'm a driver”
- How it works in three steps, from load to road
- Every load gets its own shareable page
- Guides for shippers and for drivers
- Freight calculator based on the ANTT minimum rate
